Driving registrations to your webinar is a crucial component of any webinar strategy. Doing it successfully involves more than just a single page—it's an entire process starting from the very moment a potential registrant, whether it's an existing user or a brand new lead, stumbles upon your upcoming event.
Maybe it's a Facebook ad, or a soft invitation within an email newsletter, or even a social media post—the process starts as soon as that awareness is established.
You'll want to build intrigue, engage them, and have them pondering if this event might be a fit for their needs/wants.
That's where the registration page comes in. This will bring them to an arena that is entirely in your control. We can carefully craft this page so that it speaks to what matters most—how this event will benefit them.
You'll also need to communicate value and trust. Remember that each registration is a mental commitment from the registrant to carve out time from their future selves.
Of course, it doesn't just end there. We want to make sure that our hard earned registrants actually show up. We'll explore a few best practices that get us great outcomes.
While you can apply these strategies and tactics on any webinar platform, we'll be showcasing how to implement all of these strategies and tactics directly on Demio. If you have an account, it'll be easy to follow along!
If you don't have one yet, feel free to sign-up for our free trial. No credit card required.
Learning Goal: Build a registration process from the ground-up and cover the essentials for successfully capturing registrants for your webinar event.