Once you've settled on the topic and format, you're ready to start preparing the content!
We'll explore some best practices and approaches you can take when tackling such a crucial part of your webinar campaign.
Quick Tip: If you're going to be working on the presentation with a team (or even just sharing it with an additional set of eyes), it's smart to use a collaborative tool (like Google Docs) to prepare the outline.
It helps to break the content up into smaller chunks, both in allowing you to think about the overall content structure and narrative, but also for when you begin creating the actual content (slides, content notes, etc.)
Here's one example of how you might approach an outline: (we'll be creating a Sales Webinar in the format of a Presentation, but these strategies can be applied to any type/format you choose to do)
1. A welcome sequence with a few initial engagement questions
2. Hook the audience and share your Big Promise
3. Set the agenda and build excitement
4. General introduction of you/your company/your panel
5. Establish rapport
6. Content begins!
7. Revisit, remind, and resolve
8. Share the offer
9. Proof, proof, and more proof
11. Closing sequence
And there you have it: an example of a content structure that will become very useful as you tackle the rest of the content creation process.
You'll want to review and revisit (as well as share it with your team for their opinions) and ensure that everything is laid out correctly. Once you're ready, we can start creating the content itself.