Course Overview: Content Course
While building and optimizing your webinar campaign is hard work by itself, we can't forget about the actual content that we're going to be presenting.
Creating a meaningful presentation that effectively communicates your points and drives results isn't the simplest of tasks, so we'll look at a few time-tested strategies that are bound to work well for everyone.
We'll begin by exploring the topic of choosing a topic (see what we did there?) with our audience in mind. This gives us a starting point that we can work from—one that we've determined will help us generate interest and excitement.
Following that, we'll also explore different formats that our webinar can take on as well as a few reasons why some might be better than others for your specific use case.
With our topic and format in tow, we'll begin the content creation process by crafting an outline for ourselves. The outline we create here will help us organize the rest of our content creation.
Finally, we'll jump into creating the content—we'll dive into everything we need to know when it comes to crafting content that delivers results, as well as how to create effective slides and prepare resources to share.
While you can apply these strategies and tactics on any webinar platform, we'll be showcasing how to implement all of these strategies and tactics directly on Demio. If you have an account, it'll be easy to follow along!
If you don't have one yet, feel free to sign-up for our free trial. No credit card required.
Learning Goal: Learn how to prepare the content and presentation of your webinar so that it delivers results.