Optimizing the Process

All of the strategies and tactics we covered in this course are powerful ways to increase the number of attendees on your events, but it's important to understand that everything is a continuous process.

To successfully optimize your attendance rates, we'll need to embrace a testing mindset and aim to continually learn and improve.

It's particularly easy to feel overwhelmed by all the moving parts of a webinar campaign, so don't be afraid to start small and build new pieces over time.

It will take dedicated market research to truly understand your audience and customer avatar.

It will take continual testing to optimize your copy, headlines, and hooks.

It will take experimenting to build promotional strategies that consistently drive new leads and qualified prospects to your events.

It will take careful consideration to find the perfect attendee incentives and pre-webinar campaign emails to drive high attendee show-up rates.

So don't feel pressured to rush the process. Instead, continue testing new ideas and implementing new strategies over time as your campaign evolves.

Furthermore, there isn't a one-size-fits-all strategy that will prove to be the silver bullet. Different industries and different campaigns will have different winning tactics.

We encourage you to continue experimenting to find which methods work okay and which work great!

Here's a list of several components that we can play with:

• registration page
• thank you page
• attendee incentives
• giveaways
• contests
• bonus material
• pre-webinar email campaigns
• alternative notification methods (SMS/Facebook Messenger)
• using video within your campaign
• event date/time

Again, feel free to experiment with new ideas too! Who knows where you might uncover a hidden gem.

‍

With these strategies and tactics at your service, you're ready to start driving up your attendance rate.