When getting started with webinars, it's important to start by establishing some goals and objectives. This allows you to structure your strategy so that all of the moving components are aligned to the goal in mind.
Let's begin by taking a look at how to think about your goal as well as a few common examples.
Breaking it Down
We'll want to start with an overview of your business needs—this will help you determine where webinars will fit in your overall business strategy and pinpoint the types of webinars you'll be doing.
It could be anything from lead/demand generation to customer activation/retention to brand awareness.
For a deeper dive into the various use-cases that Demio aims to solve, take a look at our page here: https://demio.com/use-cases
Each business has its own unique struggles and pain points; you should take the time to analyze each to determine which of these, if solved, would be the most impactful. That's what we should build our webinar strategy around. Remember, it's often best to find a specific pain point and attack it one at a time rather than trying to fill multiple use cases at once.
Perhaps you're having a hard time increasing customer acquisition because you don't have a steady pipeline of qualified leads. This might mean that using your webinars for demand generation would be the best fit.
Maybe you have a steady stream of trial sign-ups, but only a small percentage end up converting to paid users. Using webinars for user activation would be the way to go.
Once we have your business need, and ultimately the use case of your webinar strategy laid out, we can dive further into breaking it down into smaller objectives.
We'll start by making sure we have a clear-cut understanding of who we want to attract to our webinars.